Marketing

Certainly crucial, but considering you're a business owner, your to-do list is already quite pulen, and every task on it holds significant importance too.

Handle it yourself?

This approach may be feasible if your schedule isn't too hectic, but if you're overloaded, there's a high chance that marketing will be neglected.

Hire an agency?

Without a marketing budget in the tens of thousands of Rands, you could find yourself with your account being managed by the intern of the assistant's assistant—far from an optimal scenario.

Employ someone?

The challenge is to find reliable people and the cost of training new staff is increasing. Also, hiring comes with additional responsibilities and can get you into serious trouble if they turn out to be unreliable.